Programming Surveys for the MIT Information

نویسنده

  • Anne Hsu
چکیده

The goal of this thesis project is to describe and document the recent programming that was done for the MIT Information Acceleration Project. Our objective was to create extremely user-friendly programs to collect marketing data for research studies. In order to meet the desired program specifications, new features such as videoconferencing and data storage were added to an existing multimedia programming framework. Meta-software was also created to rapidly generate marketing surveys without requiring any programming knowledge. This meta-software will be used as a homework exercise for the MIT course "Advanced Marketing Management" to allow students to quickly create their own studies. Thesis Supervisor: William J. Qualls Title: Associate Professor

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تاریخ انتشار 2008